Sep 20th, 2008 | Atlanta, Marketing, Web

Last month on the 21st we had a blowout meeting about Twitter for the Atlanta Web Entrepreneurs meetup group I organize; over 100 people attended!
We started out with an Intro to Twitter which I prepared and delivered. It reminded me of delivering training long ago during my DSW Group, Financial Dynamics, and Expert Education days.


Normally we find others to give all the presentations but given how confused some people where at our Facebook meeting when we started with the assumption they knew about it, I decided it was best for me the Twitter newbie to give the other newbies the introduction and then let the "rock stars" in our lineup really get into the meat of things.
We then launched into a video conference with both Wayne Sutton (@waynesutton on Twitter) and the Triangle Tweetup (@triangletweetup on Twitter) as well as Robert Scoble a.k.a. "Scobelizer" (@Scobelizer on Twitter). Loren Norman (@lorennorman on Twitter) of Snowcap Labs did the honors of organizing the video conference and for that we were very grateful. Knowing what a web celeb that Robert is and the subsequent constant demand on his time, we scheduled Robert to speak for only 5-10 minute but instead he spent over 30 minutes answering audience questions. Kudos!

After the video conference we have the took a break and then moved into a Q&A session with Sanjay Parekh (@sanjay on Twitter), Tessa Horehled (@tessa on Twitter), and Paul Stamatiou (@stammy on Twitter) each gave us their perspectives on why Twitter is so invaluable.

As many people said after the event this was one of their very favorite AWE events yet, and I certainly agree; it was right up there. Thanks to all involved including Wayne and the Triangle Tweetup, Robert, Loren, Sanjay, Tessa, and Paul for making this such a great event.
It really is great to have such nice people who are willing to help their peers all here in our hometown of Atlanta GA.
Go Atlanta!
Visit Flickr to see all photos I took for this event.
P.S. Oh, and I almost forgot! Atlanta Web Entrepreneurs is @atlantaweb on Twitter, and I’m @MikeSchinkel on Twitter. See ya in the Twittersphere!
Aug 15th, 2008 | Atlanta, Marketing, Software, Technology, Web

Just an announcement that we are going to be discussing Why you MUST have a Twitter Strategy at Atlanta Web Entrepreneurs on August 21, 2008.
I’m going to present a short intro/overview to Twitter and then, god willing and the creek don’t rise, we plan to have two (2) video conferences, one from Triangle Tweetup and the other from a soon-to-be-announced Industry luminary with over 25,000 Twitter followers!
After the 8pm break we’ll have a roundtable-less discussion and Q&A led by our featured participants:
Anyone that wants to attend should first be sure to have a Twitter account and to follow atlantaweb. We’ll use that list as a roll call for the meeting and we’ll announce our special guest on the atlantaweb Twitter account by 6pm Wednsday August 20th.
For more details and to RSVP see go here.
Aug 3rd, 2008 | Opinion, Technology, Web
Damon Clinkscales blogged about Twitter Spam last month where he advocated proactively cleansing one follower’s list of "follow spammers" to help reduce the load on Twitter, improve Twitter’s reliability, and increase the value of the Twitter community in general.
I agree!
Still, I think Twitter could take a proactive step reasonably easy that would make it so we don’t have to. I think Twitter could reduce most of the type of Twitter follower spam I got today by applying two simple criteria (And I think Damon also got that same spam today. BTW, nice blog theme Damon! ;-)
I think a strong indication of Twitter follower spam is simply:
- Their following/follower ratio (or their ing/er ratio for short), and
- Their follow rate (i.e. how quickly they follow someone after that last time they followed someone.)
This spammer I got today followed me with 4 different Twitter accounts within a few minutes and each account had around 2000 followings and just over 10 followers making their ing/er ratio about 20-to-1 and I’ll bet their followers were all auto-followed. It’s also clear from the fast & furious tweets that I was not their only mark.
I think it would be reasonable for Twitter to auto-block anyone with a ratio of greater than 15-to-1 ing/er ratio. Twitter could even remove the auto-followers from the calculation; those that follow within around 90 seconds of being followed wouldn’t count as a follower. Doing this Twitter would still give someone the ability to follow 15 people for every one that follows them, and heck they could give them their first 150 people[1] for "free" (i.e. not counting against the limit.) If someone really wants to follow 15,000 people they need to be interesting enough to have at least 1000 people follow them. Shouldn’t be that hard…
Also, Twitter could limit followings per day to, say, 75. That should be enough for anyone, even the most hard-core twitter newbie (150 "free" + 75 more), and it’s not unreasonable to require a newbie to wait a few days to follow lots and lots of people.
If I were in charge of setting these limits, I’d set the ing/er ratio to 5-to-1, give them only 25 "free" and then limit to 25 followings per 24 hour period, but I shot high because I was trying to be "reasonable." Of course, Twitter could allow for special cases by allowing people to request to have those limits manually raised if they provide a good justification for it.
What do you think? Would this work to reduce most Twitter follow spam? I think so.
Jul 17th, 2008 | Marketing, Opinion, Web
I tried Twitter a year ago and either couldn’t "get it" back then, or I was just mentally, philisophically or logicistically in the wrong place to appreciate it. But I recently started Tweeting and all of a sudden I am seeing real value in it and am also seeing how so many others who still are not using it could see value in it too!. And to slightly paraphrase an old saw, "There are none so evangelical as the recently converted…" ;-)
But rather than blog my full thoughts on Twitter right now I just want to ponder the following; if a web page can have a URL a.k.a. Universal Resource Locator (or for w3c purists, a URI), shouldn’t we establish a Universal Person Locators, for people, or "UPLs" for short?
I’ve actually pondered this question numerous times in the past as I contemplated one of my many web entrepreneurial ideas. In one context I’m lucky; there are very, very few people in this world whose name is "Mike Schinkel", and the few I’m aware of are not at all active on the web so I pretty much "own" the "MikeSchinkel" as my universal person identifier. I’ve so blanked the use of "MikeSchinkel" on the web that there is little change of anyone else actually wanting to use it lest they be confused with me (that is, unless they wanted to create that confusion. But that is another subject.)
But what about my friend David Cohen? From him I understand that he has the opposite situation. For him there are hundreds if not thousands of other David Cohens (to link but a few.) Poor guy; how does he get his name known for being him? But I digress.
Yes we can all have our own domain names, like I have http://mikeschinkel.com and my friend has http://davidcohen.com (can you believe he got that domain, with all that competition?!?), but so many people don’t have their own domain and for some people it takes more knowledge or effort then they are willing or able to invest. On the other hand getting a Twitter account is free to create and free to maintain and only requires 5 minutes and then occasional access to an Internet-connected computer which in the USA and most non-3rd world countries can be had at the library or an Internet cafe. Once a twitter account is created, that’s it; no one else can stake that claim.
Now, thanks to some rather saavy engineers at Twitter and the brilliance of the underlying technology of the web (i.e. the URL) we now have what could potentially become the Universal Person Locator, at least within the subset of people are active on the web. With someone’s Twitter URL you have a direct way to "locate" them. Minimally you can follow their updates, but for most Twitter users you can relatively easily contact them; just tweet them and most will reply. Just as importantly you can use someone’s Twitter user name and unambiguously refer to them by that unique identifier which behaves for people just like URLs behave for "resources" (i.e. web pages, PDF files, graphic files, .ZIP files, etc.)
Will Twitter ever make it’s way to effectively being the "Universal Person Locator." Probably not for all people, but at least for the subset of people on Twitter, it is a really interesting piece of infrastructure to consider. And if you don’t yet have a Twitter account, now’s the time to get one.
P.S. So can you guess my Twitter user name? "MikeSchinkel", of course. David Cohen’s Twitter user name? "davidscohen"; Unlike with his domain name, "davidcohen" had already been taken on Twitter (by a duffus that’s not even using it!) before my friend David Cohen could grab it. Ah, such is life when resources are scarce.