My Amazon aStore

Amazon recently came up with a really simple idea for their associates but one that is so obvious I’m surprised they hadn’t thought of it before.  Basically they let their associates specify a list of products and then they generate a mini-store for them. They call these mini-stores an "aStore."   Amazon even provides a clean …

Simple technologies recombined, not technological breakthroughs, spur disruptive innovations

Yesterday when I blogged about simplicity I forgot to mention Clayton Christensen‘s take on simple technology. Clayton’s ground-breaking book was entitled "The Innovator’s Dilemma" and is a must-read for any developer who wants to understand the business dynamics between market incumbency and innovative uses of technology. From his extensive research Christensen states in The Innovator’s Dilemma …